kelly magyarics

washington, d.c.-based wine, spirits & lifestyle writer / wine educator

703.203.9463

Wine.com gives it another go

Wine.com, online retailer of wine and accessories, has secured more capital and is trying to turn a profit for the 7th time, as reported on

http://www.siliconbeat.com/entries/2006/06/21/winecom_raises_12_million_more_to_try_seventh_time_lucky.html

Considering many wine drinkers prefer a "try before you buy" wine experience, like they can get in wineries and retail shops, will they be sucessful this time?

I personally do not like ordering wine online. You have to pay a ridiculous amount for shipping. You have to worry about breakage. You need to be home to sign for and accept the shipment. And, most importantly, you can't taste the wine before you decide to purchase it.

There are lots of wine shops that offer free tastings to customers--sometimes weekly, sometimes even more often. In Northern VA, we have The Curious Grape, the Wine Seller, the Wine Cabinet, and Wine Styles, just to name a few.

Will wine.com's business model work this time? Or will business go down the drain?