kelly magyarics

washington, d.c.-based wine, spirits, travel & lifestyle writer / wine educator


Electric Reindeer

World Market is starting to advertise Electric Reindeer wine for the holidays--festive bottles that rely more on marketing than on taste (in my opinion...) Made by Adler Fels, Electric Reindeer comes with a festive holiday label that just begs you to take a bottle as a host gift.

The varietal wine comes in Merlot, Cabernet Sauvignon, Chardonnay and White Zinfandel. I have only tried the Merlot (a few years ago). Is it stellar? Absolutely not. But you could do worse than a bottle that features a funky reindeer on the label, especially for the price. It can be a fun little novelty for your next gathering.