kelly magyarics

washington, d.c.-based wine, spirits & lifestyle writer / wine educator

703.203.9463

The demise of Wine X magazine

I subscribe to the email version of Wine X newsletter, a snarky, irreverent wine publication designed for twenty-somethings. I just read that the magazine is folding. The founder and editor blames lack of industry support, claiming although much attention is paid to creating new wines, ad campaigns, etc. for younger wine drinkers, Wine X has not received the same kind of attention and focus.

Since I am in my 30's, I'm a bit older than the target demographic for this magazine. But I never really "took" to this publication--it felt a little too "self-aware" to me. But I'm all for anything that brings in new wine lovers--especially young ones who may have felt that wine was too intimidating, but who felt that Wine X made it more approachable. So for that reason, it'll be missed.