Finally, the cool closure used by the bottle, which reminds me fondly of the cap used to close the returnable bottles of A-Treat soda I used to enjoy growing up in Northeastern Pennsylvania, figures prominently in the the company's "360 Close the Loop" program, where $1 will be given to environmental causes for each closure returned.
So how does it taste? While I don't consider myself a vodka connoisseur, Vodka 360 made a really decent martini. My husband and I are more gin lovers than vodka drinkers, but both of us thought it almost tasted like it had a bit of gin's juniper aromatics (but maybe that was in our heads). It has a clean, not too "hot," finish.
If you are looking to make all aspects of your life more green, including what you put into your mouth, then it's worth a look. What 360 Vodka is doing is just the beginning of what will no doubt be a big trend.