kelly magyarics

washington, d.c.-based wine, spirits & lifestyle writer / wine educator

703.203.9463

Wine Tool for Techies

Yesterday I came across this wine-related USB drive from Chateau Pontet-Canet in Bordeaux. Opening up the wine-bottling packaging reveals a USB drive that has lots of useful info, from information about Bordeaux, to Chateau Pontet-Canet's wines, to wine management software, screen savers and cell ring tones.

It's an interesting piece of marketing, combining technology with the wine world. The USB drive retails for 35 euros. I'm interested to see if other wineries pick up on this idea and release similar products.