kelly magyarics

washington, d.c.-based wine, spirits, travel & lifestyle writer / wine educator


In the Pink

Flavored vodkas typically have their flavorings added before distillation, which tends to naturally dissipate some of the aromas and taste. Not so with Pinky Vodka. After its distillation from winter wheat and glacial water, distillers add twelve botanicals to the booze--including violets, roses, strawberries and citrus--which add heady floral notes and a pretty pink color. The resulting vodka is completely unique not to mention pink. (It also happens to be extremely popular with celebrities such as Eva Longoria, Beyonce and Paris Hilton...)

I recently received a bottle, along with a bevy of recipes with which to experiment. As I paged through them, I could see that some ingredients kept popping up in the recipes, as they just seem well-suited to blend with Pinky, including St. Germain, ginger syrup, and juices like cranberry and grapefruit.

I figured I'd start basic, so I whipped up a batch of Pinky Cosmos (not the recommended recipe, though, which I thought didn't have enough of the other ingredients.) I combined 1.5 oz. of Pinky with 3/4 oz. of Triple Sec, 1 oz. of cranberry juice, and 1/2 oz. of lime juice, and shook over ice. The finished cocktail just had a hint of floral--thankfully I didn't feel like I was drinking perfume. It made a unique and striking Cosmo. (Full disclosure--my husband wasn't too thrilled with the pink color, but he also agreed that it was a tasty cocktail.)

Based on the included botanicals, and girly color, Pinky is clearly marketed more towards women than men, and I can see it being a hit at a bridal shower or bachelorette party. Next up I think I'll try The Sweetheart, created by my friend Natalie Bovis-Nelson, AKA The Liquid Muse:

The Sweetheart
Courtesy of Natalie Bovis-Nelson
1.5 oz. Pinky
1 oz. simple syrup
3/4 oz. lemon juice
1/4 oz. Campari
1 small egg white (this is probably enough for 2 drinks)
1/4 oz. grenadine for garnish

Shake all ingredients except grenadine vigorously, with ice for at least 15 seconds. Strain into a chilled martini glass. Slowly drizzle grenadine into the cocktail, allowing it to settle at the bottom of the glass, creating a layered effect.