Hi, I’m Kelly—a writer and content strategist who’s just as comfortable covering a luxe resort launch or Champagne trends as I am decoding a fintech tool release. For two decades, I’ve written for travel, wine, lifestyle and wellness outlets, with bylines in AFAR, Fodor’s, Lonely Planet, The Points Guy, Wine Enthusiast, Global Traveler, Smart Luxury, Business Insider, Modern Luxury, Islands and more.

Beyond editorial, I help brands shape voice, build multi-channel content strategies and create messaging that connects. From long-form storytelling to conversion-focused copy, I help companies speak with clarity and confidence—whether the audience is sipping rosé or navigating a new platform.

I led content strategy for a digital spirits marketplace, managing a freelance team and collaborating with brands on co-branded content that blended storytelling with growth strategy. I’ve also developed PR campaigns for lifestyle and beverage clients, pitching and placing stories from both sides of the inbox—so I know how to make a message resonate.

On the technical side, I create content that supports mortgage technology—release notes, user guides, case studies, FAQs and thought leadership that help users make sense of complex systems. I work closely with strategists, developers, UX teams, legal and product leads to get the details—and the tone—just right. Earlier in my career, I wrote documentation and training materials for healthcare and financial platforms.

I don’t see this range as a contradiction—it’s a strength. Whether I’m writing for sommeliers or servicers, travelers or tech users, my goal is always the same: make the message resonate, and make it make sense.

Certified with a WSET Diploma and forever curious, I write with equal parts authority and approachability. And when I’m not on my laptop, I’m probably planning a trip, opening a bottle of something interesting or chasing a little more sunshine.

Want to work together? Let’s connect.