Hi, I’m Kelly—a content strategist, product marketer and writer who’s just as comfortable decoding a fintech tool release or ghost writing a thought leadership article for an executive as I am covering Champagne trends or a luxe resort launch.

I help organizations shape their voice and create messaging that connects. From long-form storytelling and conversion-focused copy to social media, video scripts and social media campaigns, my work empowers companies to speak with clarity and confidence.

On the technical side, I create content that supports mortgage technology—release notes, user guides, case studies, FAQs and thought leadership that help users make sense of complex systems. I collaborate with product, legal, policy and creative teams to get the details—and the tone—just right. Earlier in my career, I wrote documentation and training materials for healthcare and financial platforms.

I’ve also led content strategy for a digital spirits marketplace, managing a freelance team and collaborating with brands on co-branded content that blended storytelling with growth strategy. I’ve also developed PR campaigns for lifestyle and beverage clients, pitching and placing stories from both sides of the inbox—so I know how to make a message resonate.

Alongside this experience, for two decades I’ve built a career as a prolific freelance journalist for travel, wine, lifestyle and wellness outlets, with bylines in AFAR, Fodor’s, Lonely Planet, The Points Guy, Wine Enthusiast, Global Traveler, Smart Luxury, Business Insider, Modern Luxury, Islands and more.

I don’t see this range as a contradiction—it’s a strength. Whether I’m writing for sommeliers or servicers, travelers or tech users, my goal is always the same: make the message resonate, and make it make sense.

Certified with a WSET Diploma and forever curious, I write with equal parts authority and approachability. And when I’m not on my laptop, I’m probably planning a trip, opening a bottle of something interesting or chasing a little more sunshine.

Want to work together? Let’s connect.