Kelly Magyarics
Herndon, VA, USA
📧 kmagyarics@gmail.com
🌐 kellymagyarics.com/articles | 💼 linkedin.com/in/kmagy
📝 Professional Summary
I help brands—from fintech giants to lifestyle publications—find their voice, clarify their message and connect with real people. Whether it’s translating complex financial topics for C‑suite audiences or capturing a breezy, aspirational tone for travel‑hungry readers, I bring 20 years of editorial, marketing and PR experience to the table. I’m a strategic partner who knows how to make content work—across platforms, audiences and business goals.
HIGHLIGHTS
20+ years in fintech, lifestyle journalism & brand marketing
Expertise in multi‑channel content strategy, long‑form writing & creative campaigns
Proven track record driving engagement, brand voice & business results
Skilled at cross‑functional collaboration with clients, executives & SMEs
💡 Core Skills
Content Strategy & Writing • Brand Storytelling • Executive Ghostwriting • UX Writing • Conversion Copywriting • Email Marketing • Long-Form Content • SEO (Google Analytics) • Social Media Strategy • CMS Platforms (WordPress, Drupal, HubSpot) • Analytics & Insights • Public Relations • Leadership & Collaboration • Cross-Functional Alignment • Project Management (Wrike, Asana, MS Project) • Messaging Frameworks • Thought Leadership • Influencer/Partnership Strategy
💼 Professional Experience
Freddie Mac — McLean, VA
Business Lead, Marketing & Communications
July 2024 – Present
Lead integrated marketing and communications strategies across the housing ecosystem.
Write short- and long-form data-driven content including ebooks, news articles, website copy, email campaigns, social media and platform messaging.
Translate complex mortgage technology updates into accessible, actionable content for users.
Apply a journalistic approach to elevate brand storytelling, positioning the company as a trusted industry voice.
Authored the most-viewed insight article of 2024, increasing technology adoption by 36%.
Freddie Mac — McLean, VA
Senior Writer, Marketing & Communications
June 2021 – July 2024
Wrote short- and long-form SEO-driven marketing content and B2B/B2C communications supporting mortgage origination and servicing initiatives.
Collaborated with executives and other industry experts to craft strategic, bylined and ghostwritten content and thought leadership to build brand trust and credibility.
Boosted awareness, engagement and conversion through SEO-optimized content.
Freelance Journalist / Content Writer — Herndon, VA
January 2005 – Present
Write and edit content for leading digital and print publications including Fodor’s, Lonely Planet, Fodor’s, Wine Enthusiast and Business Insider, specializing in travel, lifestyle, food and wine.
Leverage two decades of experience to craft immersive, engaging editorial stories that connect with readers and build brand loyalty.
Create SEO-optimized blog posts and e-commerce copy focused on driving conversions.
Craft Spirits Exchange — Remote
Global Content Manager / Editor-in-Chief
January 2014 – December 2017
Led content strategy and campaign direction for a digital spirits marketplace and community, aligning storytelling with brand growth and audience acquisition goals.
Managed team of freelance writers, editorial calendar and multi-channel campaigns to ensure timely delivery and consistent brand voice.
Collaborated with distilleries, bars and brands to enhance product visibility through co-branded content and social campaigns.
Feast PR / Kappa Kappa Gamma — Remote
Public Relations Consultant
January 2012 – December 2016
Developed and executed comprehensive PR strategies and earned media campaigns for wine, culinary and lifestyle brands.
Crafted compelling press releases, media kits and talking points tailored for targeted audiences.
Managed reputation and crisis communication for a national nonprofit, ensuring consistent messaging across leadership and membership.
Facilitated executive visibility through leadership communications, webinars and media training at national events.
Earlier Career Highlights
Technical Writer & Training Manager, Apollo Telemedicine – Developed end-user and other UX documentation including user manuals, quick reference guides and knowledge base articles for clinical software platforms.
Technical Writer & Training/Support Manager, OFFITBANK, a Wachovia Company – Developed internal and external documentation for financial systems, including system manuals, SOPs and compliance guides; managed team of technical support analysts.
🎓 Education
University of Pittsburgh
B.A., Communication & French (Double Major)
GPA: 3.87, Summa Cum Laude
🌍 Languages
French: Proficient