Kelly Magyarics
Content Marketing Leader | B2B, Fintech, Lifestyle | Strategy, Messaging, Storytelling
Herndon, VA, USA
📧 kmagyarics@gmail.com
🌐 kellymagyarics.com/articles | 💼 linkedin.com/in/kmagy
📝 Professional Summary
Content strategist, product marketer and storyteller with experience driving B2B growth, product and brand engagement across fintech, lifestyle and technology sectors. Skilled at leading integrated communications campaigns, crafting clear and compelling corporate messaging and translating complex technical concepts into narratives that resonate with diverse audiences. Proven track record collaborating with C-suite executives, product teams and stakeholders to align messaging and support go-to-market business objectives.
💡 Core Competencies
Content Strategy & Storytelling: Content development, brand voice & messaging, executive ghostwriting, thought leadership, editorial leadership, cross-functional collaboration
Marketing & Communications: Product marketing, internal comms, public relations, lead gen campaigns, social media & email strategy, SEO optimization, stakeholder engagement
Technical Platforms: CMS platforms (WordPress, Drupal), CRM (HubSpot), Google Analytics, Hootsuite, Canva, Wrike, Asana, Figma, Salesforce, generative AI (ChatGPT, Claude, Jasper)
💼 Professional Experience
Freddie Mac — Remote
Content Strategist / Product Marketer / Senior Writer
June 2021 – Present
Strategic Leadership: Drive content and corporate messaging strategy at Fortune 50 company, leading 6+ integrated marketing campaigns annually, aligning communications across mortgage ecosystem stakeholders to support $2T+ in annual loan purchases.
Executive Impact: Author long-form ghostwritten content that increases executive visibility and positions the organization as a thought leader, including an article that drove 36% increase in fintech product adoption, reaching 12K unique views and generating sales conversations.
Content Production: Create 50+ quarterly content assets including articles, case studies, product documentation, ebooks, blogs, social media and multi-channel campaign tactics.
Corporate Narrative Development: Led content strategy for research that achieved 100% target audience engagement with 1,700+ downloads, supporting sales enablement efforts.
Cross-Functional Collaboration: Partner with C-suite executives, product, legal, policy and design teams to translate complex technical concepts into accessible B2B messaging.
Team Development: Mentor junior writers across business units, establishing voice guidelines and content standards that ensure brand consistency.
Content Creator / Journalist — Herndon, VA
June 2005 – Present
Content Marketing: Develop SEO-optimized content strategies for hospitality, tourism and lifestyle brands, creating conversion-focused copy that drives measurable business results.
Editorial Leadership: Publish 40+ articles annually in premier outlets including Fodor's, Lonely Planet, Wine Enthusiast, AFAR and Business Insider (combined monthly readership: 6M+)
Social Media: Develop and share content on Instagram and LinkedIn to amplify editorial work and brand campaigns, leveraging storytelling and trends to drive engagement and growth.
Brand Partnerships: Execute sponsored content campaigns with tourism boards and hospitality brands, delivering authentic storytelling that builds audience trust and drives engagement.
Freelance work provides me with a wide lens, strong client instincts and deep adaptability across industries. When I’ve joined in-house teams, I’ve done so with clear intention and full commitment.
Craft Spirits Exchange — Remote
Global Content Manager / Editor-in-Chief
January 2014 – December 2017
Editorial Strategy & Leadership: Developed comprehensive content strategy for digital spirits marketplace startup, establishing editorial standards, content governance and brand voice guidelines that drove user engagement and community growth.
Team Management: Led team of 4 freelance writers and contributors, managing editorial calendar, content assignment and quality standards while producing 100+ articles, reviews and educational pieces annually.
Content Operations: Built scalable editorial processes including writer onboarding, style guide development and content workflow management that supported rapid platform expansion.
Product Content Strategy: Created and managed a comprehensive product catalog of 3,000+ spirits entries, developing taxonomy, product descriptions and educational content that enhanced user experience and search functionality.
Brand Partnerships: Executed content marketing partnerships with distilleries, bars and industry experts, creating co-branded editorial campaigns that increased platform authority and drove qualified traffic.
Feast PR / Kappa Kappa Gamma — Remote
Strategic Communications / Public Relations Consultant
January 2012 – December 2016
Campaign Management: Executed comprehensive PR strategies for lifestyle brands and national nonprofit organization, managing both proactive messaging and crisis communications.
Media Relations: Developed press materials and earned media campaigns that secured coverage in targeted publications.
Earlier Career Highlights
Technical Writer & Training Manager, Apollo Telemedicine – Developed UX documentation including user manuals, quick reference guides and knowledge base articles for 20+ hospitals using proprietary clinical hardware and software platforms.
Technical Writer & Training/Support Manager, OFFITBANK, a Wachovia Company – Developed internal and external documentation for 125 investment bank staff including technical manuals and installation instructions; managed team of 3 technical support analysts.
🎓 Education
University of Pittsburgh
B.A., Communication & French (Double Major)
GPA: 3.87, Summa Cum Laude
🌍 Languages
French: Proficient